Zoopla is a market leading property search website, focused on empowering home movers with the resources they need to find, move and manage their properties. Owned by ZPG, whose diverse range of brands also include PrimeLocation, SmartNew Homes, uSwitch and money.co.uk.
Each year, ZPG commission a large piece of research titled “The State of the Property Nation”. They survey thousands of consumers, as well as hundreds of estate and letting agents, to capture peoples’ outlooks on the property market, the wider economy and to understand what people want from property professionals.
Conducted in six regions, it gives a great picture of where the market may be heading. Traditionally, the findings have been presented to property professionals in six regional, face-to-face roadshows across the country. But this year, the organisers wanted to look at innovative and engaging ways of delivering this series of events, as well as launching a new insights-driven website for property professionals – ZPG Advantage.
In response, Broadsword were briefed to design and produce an interactive webinar – something that property professionals would want to watch and take part in – and to manage the invitation of delegates, e-shot reminders, the data and responses to ensure maximum online attendance.
Project
The State of the property nation
Client
ZPG
