The Thomson Reuters Foundation is the corporate foundation of Thomson Reuters, the global news and information services company. They work to advance media freedom, raise awareness of human rights issues, and foster more inclusive economies.
Last year we produced their annual flagship event, Trust Conference, at the Queen Elizabeth II Centre in the heart of London. The event attracted 600 delegates from more than 60 countries.
This year, due to the global pandemic, the team had to make the difficult decision to cancel the event or recreate it in a virtual format.
Trust Conference 2020
Thomson Reuters Foundation
The team at the Thomson Reuters Foundation approached Broadsword with the challenge of producing their online event, with the aim that the content that would be as engaging and compelling as the live event for those watching remotely from around the globe.
They had already selected a third-party platform (Hopin) for the conference which was to be a combination of pre-recorded content and live sessions weaved together with archive footage from last year’s event. Three panel sessions and a live keynote were planned with Q&A managed via the platform.
With 15 speakers joining the show live across the day from six different time zones, rehearsals and speaker management made an essential contribution towards the success of the event.
Speakers were checked in to a virtual green room ahead of their live session before joining the other panellists via our video mixing software. Once in the session, our technical team switched seamlessly between different shots of the panel to match the flow of conversation.
Using the strong brand identity of Trust Conference, our creative team worked on building the show with a consistent look and feel throughout the live and pre-recorded sessions with animated transitions and colour wipes. We also used pre-recorded voice of god audio files to link the sessions and provide instructions to delegates.
Our team worked from our Master Control Room (MCR) in South London and streamed to Hopin’s main stage for the plenary sessions. All live sessions were recorded and sent directly to the team at the Thomson Reuters Foundation to share on social media, further enhancing the reach of the event and encouraging global engagement and interaction.
As we have found with other online events, content really is king in keeping your audience in their seats. The team at the Thomson Reuters Foundation produced powerful scene setting videos to introduce each panel which included a stellar line up of speakers and moderators addressing topics including the impact of the pandemic on economic systems, media freedom and digital rights.
Rather than film host and CEO Antonio Zappulla at home or from a studio, the Thomson Reuters Foundation felt it was important to source a unique filming location in London where the event would ordinarily take place, to record his keynote, closing remarks and introductions to each panel. We settled on a private event space on the Southbank (Sea Containers Events) that offered iconic views of the City and St Paul’s to bring a little slice of London into everyone’s homes.
The platform recorded the average time delegates spent in the event as 253 minutes with an average attendee rating of 9.4 out of 10.