T. Rowe Price

Panoramic Staging

Broadsword’s stage design was a panoramic backdrop, and a versatile set to host panel discussions, and individual speakers. The central feature consisted of asymmetrical stepped panels which welcomed speakers onto the stage. In total there were two large LED screens, and two LED walls which wrapped around the pillars on either side of the audience. The content flowed across all four screens, creating an immersive experience for the delegates.

As a unique alternative for signage, Broadsword designed and created LED totems which stood outside each breakout space. The totems were a combination of several illuminated cubes, and printed cubes which changed colour. Each colour determined which breakout space guests needed to attend. This event heavily featured LED lighting, which Broadsword advocate the use of as is it 80% more efficient than traditional lighting. Less energy use reduces the demand from power plants and decreases greenhouse gas emissions.