New York Times

What’s Next: Luxury in a Turbulent World


Fashion Director Vanessa Friedman and top editors from The New York Times brought together leaders from myriad industries at the annual International Luxury Conference in the Steigenberger Wiltcher’s hotel in Brussels.

The extensive event programme explored how luxury companies can succeed against a backdrop of constant change and rapid technological evolution and also discussed the question of what the future role of brick-and-mortar stores will be, and what differences there are between the X,Y and Z generations.


International Luxury Conference Brussels


The New York Times

What we produced

Broadsword worked with organisers to develop the event’s visual identity, developing a stage set of printed canvas wrapped panels and graphic on-screen content with a flux message. Our elegant lighting design created an illusion of depth and opulence. Theming for a Gala Dinner at the The Musée Magritte Museum mirrored the main conference, with artwork, table settings and furniture setting a similar tone.

Our approach

We set high standards for our scenic and equipment provision whether it is provided from Broadsword stock or local suppliers. From start to finish our Production Team managed all aspects sourced from partners based in Brussels, complemented by specialist personnel sent from our London base to run and operate the show.

This project carried the Broadsword signature; our event delivery approached as a work of art. We focused on every tiny detail to produce an exemplary finish. There were no shortcuts - our solutions were thoughtful, unanticipated and provided just the right tone and setting for delegates.

The event featured a selection of the luxury sector's leading players such as Antoine Arnault (CEO Berluti), Stella McCartney, Steve Shiffman (CEO Calvin Klein), Victor Luis (CEO Tapestry), Jonathan Akeroyd (CEO Gianni Versace), Francesca Bellettini (CEO Saint Laurent), Geoffroy de La Bourdonnaye (CEO Chloé), Jean-Marc Loubier (Executive President of Delvaux and CEO First Heritage Brands), Alex Bolen (CEO Oscar de la Renta), Rodrigo Bazan (CEO Thom Browne) and Reed Krakoff (Creative Director of Tiffany & Co.).