Playing to Win


Broadsword were tasked to bring to life Kimberly-Clark’s EMEA Summit which was staged in Twickenham Stadium. This flexible, purpose designed event space was an iconic location to bring together such a talented and committed community and perfect for the inspirational tone of the conference.


Kimberly-Clark EMEA Summit 2019


TW Creative


An institution, Kimberly-Clark has a passion for creating essentials for a better life, constantly innovating products which have literally changed the world. Founded in 1872 and servicing one quarter of the world’s population, this entrepreneurial but also socially responsible organisation, has invented five of our eight major consumer product categories: facial tissue, paper towels, toilet paper on a roll, feminine pads and disposable training pants.

The design

Our Producer, John Telfer, worked closely with TW Creative who developed the concept “Playing to Win” and a visual identity for the conference. Our specialist Graphics Team produced an array of bold, sweeping vinyl graphics, which we installed across walls and windows to create a fully branded environment, encompassing delegates on three sides. This was continued on the outside of the stadium, creating an impactful entrance.

The details

It was imperative that the finish of the presentation area, along with a series of exhibition stands, was premium. All of the finer details were paid attention to, including the fret cut logo applied to the white backdrop and the crisp, clear integrated presentation screen. We ensured that the show ran seamlessly, with an expert team who were always on the ball, enabling organisers to tell their story with clarity and focus.

This was an engaging and energetic project to play a part in. With the perfect mix of professionalism and friendliness, the Broadsword team thrived on the challenge of staging such a special event.