Brilliant People

A thriving team who will go above and beyond time and again.

Behind every event
is a great story

There is always something good to take away from every show and every so often, we do something that really makes a difference to people’s lives. Probably the most famous show to impact millions of lives, was held at the Lincoln Memorial, where at the culmination of the Walk for Freedom in 1963, Dr Martin Luther King Jr delivered his famous speech to around 250,000 people.

This was a highly emotionally charged time where, just across the National Mall, the US Congress were debating the Civil Rights Movement led by President Kennedy. A quarter of a million people were crammed into a square mile of space, on a sweltering June day, and all of them wanted to hear Dr King speak.

Organisers transformed a crowd into an audience, with a sound system costing ten times what was normally spent for these events. Martin Luther King Jr knew his 'why'. He had a dream. And by communicating that dream, the world became better and millions of people's lives were transformed.

Everyone at Broadsword knows our ‘why’.

To bring to life thoughts, ideas and dreams, so that they can be shared with others.

Our people are the key to doing things the Broadsword way. The ‘How’ to our ‘Why’. We listen, we understand and we ask the right questions.

The result? Brilliant shows. This not only describes what we do, but also how we do it - by encouraging our team to show how brilliant they are.

Meet the Team

With a strong culture of building lasting, positive relationships with clients and peers, ours is a close-knit and collaborative community.



Managing Director

Bubbling with ideas and energy, Managing Director Anna makes it her mission to tell the Broadsword story with creative campaigns and entertaining copy. An avid reader, art enthusiast and theatregoer, there’s plenty of places from which to draw inspiration.


Creative Producer

Creative Producer, Ben has 25+ years' experience delivering complex live and digital offerings, including the largest art exhibition in the US and experiential marketing builds for Warner Bros in Hollywood. When not working, Ben enjoys playing the Shakuhachi Zen Meditation flute and tending to his racing pigeons.



Broadsword founder, Bruce likes to defy convention, from pushing event boundaries to his degree – Theatre Studies with Mathematics. Always enthusiastic, Bruce loves the variety of the job and solving the unsolvable. His guilty pleasure? Fine wine..


Project Consultant

Project Consultant Diane loves going behind the scenes at some of London’s most unique venues. Outside of work you will find her acting in her local theatre company and running. Her guilty pleasure? Peanut butter and milk chocolate cookies!


Project Consultant

Project Consultant Jacob really enjoys the initial planning of a project, conceptualising new ways to deliver ideas. He likes inventing, tinkering and going on adventures. His dream event hasn’t been conceived yet, but lasers and holograms and electromagnets will be involved.


Project Consultant

Project Consultant Jennifer’s first job was as an Assistant Technician at her local theatre, and she has carried on in the arts/events industry since. Her favourite part of an event is when she successfully solves problems and loves the satisfaction of a happy client. Outside of work Jennifer loves exploring, reading and cycling. Her dream event? Glastonbury Festival. Her guilty pleasure? Love Island.



Director Justin realised during his Economics degree that playing with lights in the student union was far more intriguing than interest rates. His forte is keeping cool under pressure, there’s just one thing he needs to make it all happen: coffee.


Project Consultant

Project Consultant Liam’s passion for music, but limited guitar playing ability (his words) led him to study Music Systems Engineering at university. Once he graduated he started freelancing as a live sound engineer. He says the best thing about his job is the people he gets to work with and that there is “no normal day at work”. Superpower of choice? Teleportation.


Creative Director

Creative Director Martin will replace any event stress you have with imaginative ideas that retain a logical touch – essential when planning an event! An avid film fan, his dream event would be The Oscars, where you might mistake him for a young John Simm.


Commercial Director

Commercial Director Matt has a wealth of expertise in creative event production. Fresh thinking, charismatic and driven, he can translate concepts into extraordinary events. Outside of work, Matt enjoys dreaming and scheming while walking his whippet, Meg.


Operations Manager

Before joining Broadsword, Rob studied Music Technology at university. As Operations Manager, every day is different, but when he’s not busy dealing with event logistics you’ll find him rustling up something in the kitchen with Lionel Richie warbling in the background.


Video Editor & Motion Graphics Animator

Motion Graphics Designer, Robert enjoys seeing his contribution to our live events on the big screen. Being on-site and listening to presentations, he feels there is always an opportunity to learn something new and insightful. He's pretty busy with his young family outside of work, but he does have time for an unusual guilty pleasure...bringing old Atari ST's back to life!


Streaming Technician

You’ll find Streaming Technician Sam’s friendly face and expert skill set pop up all over the place, as he installs and operates Broadsword’s equipment. Before entering the live event world, he once thought about training as a fireman – not just because of the name!


Project Consultant

Project Consultant Sophie is your first port of call when you require a Broadsword-helmed event, and she’ll keep you updated every step of the way. With so much to do it’s no surprise that hardworking Sophie’s superpower would be not needing any sleep.

Team Testimonials