The End of Virtual Events

Our Need to Meet

We have built our business on bringing people together at meetings. It was a fantastic business, thriving and growing, run by people who loved spending time together.

Now a whole industry faces uncertainty as we find an enforced isolation being labelled as ‘The New Normal’.

Except it is far from normal. Humans need to meet. Face to face, hand to hand, so that trust and exchange can happen.

This is why we believe that so many clients and event agencies are finding it hard to come up with solutions to this unique problem – how do you replace thousands of years of evolutionary behaviour with technology overnight?

You can’t of course. But you can recognise where technology has a place in society and use it to your advantage.

Mixed Media

How do you stay creative when freedom is lost? Like an artist painting flowers with a single tube of paint – the world begins to take on the same hue.

The answer is to change the medium. Chop up that stack of old magazines and try some collage instead.

Therein lies the answer to producing an engaging event for a remote audience who are isolated at home with only a screen to connect to the outside world.

This is not a new concept – we call it Television.

Interactive TV

For the last two years we have organised an annual State of the Property Nation webinar for our client ZPG, or Zoopla as you may know them.

Hosted by presenter Phil Spencer, this was a series of presentations by experts filmed and streamed live in a TV studio, with questions from the audience fed to the host through an earpiece and answered by the panel.

We produced separate regional shows throughout the day, with content specific to the audience in each region. That maximised the studio and talent time and meant that we could engage groups of people fully, rather than try a blanket coverage with a single event.

Our team were on the end of a chat line to answer any technical questions the audience may have had, as well as collating the questions for the panel and feeding them through to the presenter.


Viewer Engagement

Interactive TV requires a slight change of mindset from your standard online event.

The key thing to remember is that you are now talking directly to one person, not many people, even though lots may tune in.

This is what TV shows do so well and if you focus on this, you can start to break down the barriers that isolation presents.

For example, consider hiring a professional presenter who is great on camera and provides that human interface between your experts and the person at home. Someone skilled in this art is as vital as a solid internet connection.

Make sure that your panel talk mainly to the camera and not to each other if they are in the same room together. This will require practice so factor in rehearsal time, especially if you have an autocue.

Video playback and supporting animations can break up a long camera shot so think beyond static slides when designing content, and mix these in with the camera images instead of having them separately otherwise text becomes harder to read.

Having multiple windows and widgets all over the screen is just a distraction - we want our viewers to focus on one thing. A content window and a small feedback widget underneath for questions or polling are all that you need.

Leave them wanting more. Break up your show into manageable chunks and provide enough variety so that time flies. It’s easier on your talent and the people at home will remember more. A professional scriptwriter is a big help here.

Production ValueZoopla TV Gallery full

To make something stand out and engage takes a lot of effort and so the best way to tackle it is to hire professionals.

We can secure a studio or build a studio for you. Our H&S experts can advise on how to televise your talent safely. Our technicians, directors and producers will guide you through the process and break down those barriers so that you can speak directly to your audience as if they were there with you.

Staying in doesn’t mean missing out.




By  Martin Walton on May 15, 2020

Topics: Industry Insights

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