I write this on the day that Joseph Plateau was born, way back in 1801. At the same time 218 years later, Apple have just launched their latest iPhone offering with no less than four cameras as its unique selling point.
As always, the arrival of Apple’s new device was heralded with trumpeted words and phrases like “magical” and “best ever” and “innovative”. Words that seem to accompany every new product the company launches.
So, what do Apple’s platitudes have to do with Joseph Plateau?Read More