Today is Blue Monday according to The Internet, at least in this hemisphere.
The third Monday in January has been calculated to be the most depressing, given factors such as debt levels after Xmas, the weather, failed New Year resolutions and the fact that Xmas has now been added to the journals of Scrooge’s first ghost.
Americans however, don’t seem to have this phenomenon in their calendar. Instead, they are celebrating Martin Luther King Day which marks the birthday of the man who was instrumental in bringing about the Civil Rights Movement in the 1960’s.
We often tell our people and our clients of the story behind MLKs famous ‘Dream’ speech in 1963, delivered to 250,000 people in Washington.
A quarter of a million people packed into a square mile of space on a sweltering June day, during a highly emotionally charged time – just imagine if they couldn’t hear the speeches…
The organisers of the event realised that the way to stop a crowd becoming a mob was to turn them into an audience, and so they spent a record amount of money on the installation of a PA system which took weeks to install.
Only a day before the event, the PA system was practically destroyed by persons unknown. The company that installed it were hundreds of miles away - they couldn’t get back to fix it in time.
So a team of crack army radio engineers swooped in and rebuilt the system circuit by circuit on the morning of the event, just hours before Dr King was to tell the world about his dream of his four children being able to play together with other children on a field that was level.
This story is what our people are all about at Broadsword. In fact, it directly inspired the vision for our company. We bring to life thoughts, ideas and dreams so that others can share them.
So just before you lick the envelope on that “Have a depressing Blue Monday” card, remember that this day is filled with just as much promise as yesterday and tomorrow.
Here’s a final word from MLK himself:
Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.