Kicking Off 2019

Tasked to stage the start of a tremendous year for a global corporate, Broadsword rose to the challenge of producing a bold and inspiring three day Annual Sales Kickoff event in Philadelphia for 600 delegates from around the world.

The aim of our design was to create an arena style layout, which encircled and encompassed everyone involved, creating a modern business environment and keeping the elements of open discussion and participation foremost. The feeling of being 'in the round' unified participants.


Broadsword are adept in fusing scenic design with high specification technical equipment. We produced a series of giant custom curved panels in the UK which were shipped across the pond, along with a registration booth. Despite the obvious carbon footprint considerations here we weighed this up against the opportunity to re-use these banners on future projects.

One of the challenges we relished was the complex task of sending a simultaneous live stream of the main plenary, along with numerous breakout rooms (there were 8 in total) to employees across the globe, via their in-house intranet. Managed via a Master Control Room in the venue and back in London we streamed live and posted all sessions back up quickly On-Demand.

On arrival delegates entering the room could be heard saying "Oh wow, this is amazing". The opening sting started with 15 seconds of silence and darkness - a feat not often dared to be undertaken in a conference environment.


This was a big and a brilliant show.

A Broadsword team of eight from the UK

600 delegates

Three days of presentations across three floors

Live on-demand streaming from the main room and eight breakout rooms

Management of 15 concurrent sessions

Two evening offsites including a Gala Dinner with 40 category awards show

Suppliers from London, Cambridge, Hastings, Manchester, Chicago and Philadelphia

This event saw Broadsword doing what it does the best.


By  Anna Green on January 29, 2019

Topics: News

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